The B2B Social Analytics market is becoming an extremely competitive space as companies look to social media to engage with their audience and promote via organic channels. While most analytics platforms are focused on post-product release analysis, TRENDALYTICS is using research to influence FUTURE product decisions. By analyzing the way that influencers, celebrities, and common consumers are sharing current fashion trends, TRENDALYTICS clients are able to tap into millions of data-points and metadeta surrounding certain fashion picks and specific brands giving them an immense leg up on product roadmapping and diversification.